Every Wetzel’s Pretzels leader delivers on the original vision of its founder – each super-premium pretzel will be crafted from fresh dough and baked in-store so each pretzel delivers our brand of delicious handheld fun. With 25+ years of franchise success and more than 390 locations, we have the support systems to help our franchisees succeed.
WHY INVEST IN
WETZEL’S PRETZELS?
From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Wetzel’s Pretzels are seen on TV and in the hands of celebrities. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.
UNMATCHED SUPPORT
We’ll be heavily involved in supporting you from site selection to opening with a dedicated team and experienced partners.
DEVELOPMENT EXPERTISE
With 25 years of knowing what makes a Wetzel’s site successful, our team helps identify sites or review your submissions to make sure they meet our criteria.
PROCESS ASSISTANCE
We’ll guide you throughout the site qualification process and do market tours of real estate with you as needed.
As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to their community.
*** Estimation, subject to good networth and credit
PREFERRED REQUIREMENTS
To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzels candidates to have:
$35k
Franchise Fee
10 Years
Term of the Franchise *
$350k to $450k
Initial Investment **
35%
Personal Investment ***
7%
Royalties
1%
Corporate Advertising Fee
* Fee may differ depending on lease term
** Fee may differ depending on real estate
*** Estimation, subject to good networth and credit
THE BEST THINGS IN LIFE ARE FRESH
And we’ll never do it any other way. We make dough from scratch, hand rolled & fresh baked every 30 minutes, with only the best ingredients. We promise this to our guests and it’s something we never compromise on.
75%
of consumers say they are willing to pay a premium for fresh food items.
88%
of adults say they are snacking more* (State of snacking a 2020 Global Consumer Trends Study by The Harris Poll and Mondelez International)
AN AWARD WINNING BRAND
As the America’s leading premium pretzel chain, Wetzel’s has received numerous accolades.
WETZEL’S PRETZELS FRANCHISEE TESTIMONIALS
“Wetzel’s leadership is very responsive and accessible, and they make sure their franchisees succeed.”
Jung Cho
17 -year Mutli-Unit Franchise Owner
“I have tried running other fast-food franchises,and none of them compared to Wetzel’s in terms of ease of operation and profitability.”
Sai Hossain
Multi-Unit Franchise Owner
“The ease of operation, cost of goods, training opportunities and return on investment are all things that attracted me to Wetzel’s Pretzels.”
Ron Reger
Multi-Unit Franchise Owner
INTERESTED IN OWNING A WETZEL’S PRETZELS FRANCHISE? WE HAVE THE PERFECT LOCATION FOR YOU
The standard franchise agreement matches the restaurant lease agreement. The majority of restaurant lease agreements are normally of a 10-year duration, this is typically co-terminus with the expiry of the lease.
The entire process can take between 6 to 12 months; this is dependant on the availability and timeline for the real estate.
The Royalty fee for Wetzel’s Pretzels is 7% of the gross sales revenue. As for the Advertising Fund fee, it is 1%.
At Wetzel’s Pretzels, we feel that when an owner is present full time the restaurant offers the best quality food and customer service, most of our stores require one shareholder to be an owner operator.
The ideal Wetzel’s Pretzels franchisee is a well-rounded individual who combines business acumen, leadership qualities, and a strong commitment to the brand’s values. They play a pivotal role in upholding the brand’s reputation, ensuring operational excellence, and driving the long-term success of the franchise.
Yes depending on the brand and region we are happy to consider both single and multi-unit opporunities.
The investment for a Wetzel’s Pretzels can vary depending on the location. The required available assets varies between $350,000 to $450,000. For more detailed information, click here.
Yes. We have a team of designers and construction professionals to aid in the construction process.
You may use your own contractor, the Wetzel’s Pretzels construction team will need to certify them and would include them in your projects tender process. The Wetzel’s Pretzels Construction team will provide a full set of drawing for contractors to quote on. Ideally only approved certified contractors would provide prices.
Typically store constuction takes between 90-120 days, however, this is dependant on the supply chain for materials and availablity of contactors.
Weztel’s Pretzelsis supported by the majority of national banks in Canada. Wetzel’s Pretzels does not provide financial assistance although can recommend certain financial institutions to partner with. Wetzel’s Pretzels will be guiding you throughout this process so that you are able to achieve the desired outcome.
It is strongly recommended that franchisees be responsible for day-to-day operations. Some of our highest performing locations are run by the owner operator.
When you join Wetzel’s Pretzels, you’re a part of a franchise with a plethora of advertising, business coaching and marketing support. Our team is built of highly experienced marketing experts prioritizing excellent brand visibility in each market.
Yes it is possible to select your own location, although Wetzel’s Pretzels will need to approve of the site. It’s essential to work closely with Wetzel’s Pretzels real estate team who are experienced in commercial real estate and restaurant properties. We can help you navigate the complexities of finding the right location and negotiate favorable lease or purchase terms. Additionally, conducting a comprehensive feasibility study and business plan can provide further insight into the viability of your restaurant in a specific location.
Yes. Our real estate team works widely with real estate agents to bring ideal vetted sites including new build and existing for review for the franchise candidate. It’s essential to work closely with Wetzel’s Pretzels’ real estate team who are experienced in commercial real estate and restaurant properties. We can help you navigate the complexities of finding the right location and negotiate favorable lease or purchase terms. Additionally, conducting a comprehensive feasibility study and business plan can provide further insight into the viability of your restaurant in a specific location.
Our real estate team will review your location, if it meets our criteria then we can review the suitablity on the serivices it has to offer.
Wetzel’s Pretzels locations come in may formats, from kiosk, to front counter in-line and full stores, the size would range from 200 square feet upto 1100 square feet.
Wetzel’s Pretzels’s designated real estate team will negotiate your commercial lease alongside a network of brokers.
The ideal real estate criteria for opening a restaurant can vary significantly depending on the type of restaurant, its target market, and the local area’s demographics and competition. However, there are several general factors to consider when selecting a location for a restaurant including; the Location and its visability, accessibility, demographics and Competition; Size and Layout of the unit; does the zoning and permits allow for a restaurant; is there ample parking and/or foot traffic; the rental cost of the unit and cost to install the required serivce required for a restaurant.
Wetzel’s Pretzels ensures that franchisees can learn the basic skills necessary to successfully operate their restaurant. The inital 2 weeks training is in Pasedena, Californa. in addition to that we have online training through MTY University for one week.
No, Wetzel’s Pretzels provides full training and support, however, managment and restaurant knowledge is an asset.
We recommend you employ a staff of 6-10 people, whom you will extensively train to maintan the quality of our products, as well as to ensure your customers have a positive experience in your restaurant.
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